Common models are ~1% of assets managed per year, flat annual retainers of $2,000–$10,000, or hourly rates of $200–$400. Fee-only advisors charge you directly and earn no product commissions, which removes a common conflict of interest.

For most people with competing goals — retirement, taxes, college, estate — a good advisor pays for themselves through better tax planning, behavior coaching, and avoiding costly mistakes. If your situation is simple, a one-time hourly plan may be enough.

Most advisors charge ~1% of assets per year, a flat retainer ($2,000–$10,000/yr), or hourly ($200–$400). Fee-only advisors avoid commission conflicts. Rates in Atlanta and the Southeast are broadly in line with national averages; always confirm fees in writing before engaging.